Modern fashion industry is more than powerful. One of the main reasons is a stable dynamic and extremely daring experiments. Let`s meet the transformation of cannabis into fashionable accessories and clothes.
Imagine: New York, a preview of their Pre-Fall 2017 collection when there too many communications between creators and designers about new waist-skimming silhouettes or a luxe fur coat. The most attractive moment is a series of hand-embroidered looks, so clothes as the deadstock army jackets and utilitarian shirting are designed with daisies, beautiful flowers and the different varieties of cannabis plants. Yes, this way has been the Pre-Fall`17 collection of designers Shane Gabier and Chris Peters. «Every single store is buying it,» Peters said. Cannabis is like a fresh breath for lots of famous names, for example, Alexander Wang, Baja East, Jeremy Scott and others.
The trend is obvious because after the election of Donald Trump some leaders in the marijuana community say about a clear opportunity of federal legalization. Some facts: as of November 2016, medical marijuana was legal in 28 states as well as Washington, DC. Marijuana is fully legalized in eight states (and Washington, DC), including California, Massachusetts and Washington. According to an October 2016 Gallup poll, 60 percent of Americans support the legalization of marijuana, up from 36 percent in 2005 and 12 percent in 1969.
Also, leaves on the clothes aren`t boards for creative peoples such as producers of vaporizers and pipes in the luxury industry. These accessories are the first, most obvious. The e-commerce site Tetra, which has been founded by three fashion and design-industry veterans, is very and very popular due to its instruments. «We started this because we realised the market didn`t have anything like it,» says Eviana Hartman who started Tetra with partners Monica Khemsurov and Su Wu. «While there is a lot of innovation in the area, most of the players aren`t driven by aesthetics.» The retailer`s own collection includes a three-pack of rolling papers ($12), a simple pipe designed by New York-based product designer Jamie Wolfond ($65), and a white-bronze fog pin designed by Vancouver-based design studio Knauf and Brown ($36), is stocked at physical stores including ABC Home, Creatures of Comfort and Tenoversix. Other non-Tetra-branded items on the site include a $1,250 geometric table lighter and ashtray set handmade by Brooklyn-based glassblower Andrew O. Hughes and a $550 solid cast bronze seed bowl handmade in Chicago by interdisciplinary designer Steven Haulenbeek. If Hartman tells the truth, pipes and lighters remain the best sellers. «There`s also a big boom on the lifestyle side with smoking accessories to enhance the experience,» says Katie Shapiro, an Aspen, Colorado-based journalist who covers style, travel and culture for online publication The Cannabist, and is also the digital editor Aspen Sojourner magazine.
The marijuana itself is equivalent to a cash-cow fragrance. «This is like fine wine, fine champagnes, fine cigars,» says Cheryl Shuman, a marijuana branding expert and founder of Beverly Hills Cannabis Club, which sells its high-end marijuana for about $700 an ounce. «It’s becoming more chic to talk about it. Like being part of a tribe, if you will.» «The growth trajectory for alcoholic drinks in the west has reached its finite limits and has been declining for a while now,» says Spiros Malandrakis, senior alcoholic drinks analyst at Euromonitor. «In terms of volume, if you look at margins across the west, cannabis could provide an escape route for multinational [conglomerates].
Coming to clothes, look at Mara Hoffman`s Spring 2015 campaign during Mercedes-Benz Fashion Week where the unusual femininity of dresses was paired with cannabis leaf symbols. It shows fashionable femininity and tenderness. Or Jacquie Aiche, known for providing many of Rihanna`s strange jewelry pieces, has cannabis-inspired Sweet Leaf pieces selling upwards of $2,000 a piece. By the way, celebrities as Miley Cyrus, Rihanna, Wiz Khalifa and more have stunned in cannabis-decorated threads. It`s not a propaganda, it`s just about fashion, style and becoming more creatively various.
(1081)
Leave A Reply